Artificial Intelligence in Business Intelligence: Empowering Data-Driven Decision-Making with Predictive Analytics and Intelligent Automation.

Abstract

As one of the most disruptive forces in BI, AI  is rapidly transforming how organizations use data and drive insights for decision points. For instance, companies can use AI technologies like predictive analytics and intelligent automation to get relevant insights,  improve decision-making, and improve operations. Predictive analytics use machine learning in analyzing data when the points of trends are sought and identifying future growth and opportunities for businesses to meet and overcome challenges and seize  market opportunities. Using intelligent automation, a company can monitor for trends in processes that they can optimize, automate tedious BI tasks to free up time for business-critical analysis,  and improve BI workflows to enhance accuracy. This paper describes the integration of  AI and BI [14, 15], highlighting the leading applications, benefits and challenges. It also covers real-life case studies illustrating how enterprises used AI-driven BI solutions to promote an enterprise-wide culture of data-driven decision-making, increase agility and foster innovation across industries. These findings are a reminder that AI can give companies the internet of intelligent tools that can be a source of strategic value and a competitive distinction in today's fast-evolving  market.