Reimagining Customer Engagement: The Integration of Artificial Intelligence With Augmented Reality (AR) And Virtual Reality (VR) To Deliver Immersive And Personalized Experiences

Abstract

In this context, the merging of Artificial Intelligence (AI) with Augmented Reality (AR) and Virtual Reality (VR) is transforming the way  customers interact with brands, enabling them to offer immersive, interactive, and hyper personalized experiences. This convergence combines the data driven insights and automation capabilities of AI with the immersive Potential of AR/VR to furnish  realistic, multisensory virtual environments. In AR/VRbased applications, various AI tools analyze a customer's previous behaviours, anticipated preferences, etc., to create personalized experiences that keep users emotionally connected  to a brand. These transformative applications include virtual showrooms, AI driven product customization, and interactive marketing campaigns that empower businesses to  deliver solutions that align with rising consumer demands. This paper investigates the approaches, advantages, and obstacles accompanying this  technological integration, showcasing case studies illustrating its ability to revolutionize customer engagement across various sectors. The survey highlights the need for organizations to harness the power of AI enabled AR/VR solutions to boost engagement, offering immersive environments to inspire and invest in customers and clients, leading to business success in the  digital age.